Wal-Mart International
entered the Korean market on July 10,
1998 by acquiring majority shares in
Korea Makro. This was the second presence
in the Asian market following China.
Wal-Mart designed the Supercenter concept
to save customers time and money and
also offer a unique shopping experience
based on the Wal-Mart philosophy of
"Every Day Low Prices". Supercenters
feature the traditional 36 general merchandise
departments. Additionally, the grocery
area offers a bakery, delicatessen,
frozen food section, meat and dairy
as well as fresh produce departments.
Through high volume sales, Supercenter
customers find Wal-Mart's "Every
Day Low Prices" on everything from
produce to washing powder.
As of 2004, Wal-Mart Korea currently
operates 16 stores including Incheon,
Ilsan, Gusung, Daejon, Kangnam, Daegu(Siji,
Bisan, Sungseo), Hwajung, and Ulsan(Joongang),
Busan(Seomyun), Bucheon(Jungdong),
Incheon(Geyang), Anyang(Pyeongchon),
Masan, and Pohang employ over 3,700
associates.
Korean economy has been able to recover
itself from IMF crisis, thanks to foreign
direct investments. Wal-Mart Korea is one
of the top 10 foreign direct investors with
total investment amount of US$709 million.
Wal-Mart is one of the largest
private employers in the world, employing
more than one million people in the US and
more than three hundred thousand worldwide.
The number is five hundred thousand more than
the total population of Taejon. In 2004 alone,
Wal-Mart hired hundred thousand of people
worldwide, creating job opportunities and
thus reducing unemployment of the country.
Wal-Mart Korea has contributed to Korean society
by hiring over 3,700 associates in its 16
stores; it offers an indirect employment for
over 32,300 people in Korea. Wal-Mart Korea
will continue to cooperate with Korean government
to reduce unemployment by continuously increasing
quality job opportunities.
Wal-Mart has purchased US$582million value
of Korean merchandise in 2003. Also over US$460
million value of local goods were exported
to overseas through Wal-Mart global sourcing
and procurement network. Thousands of millions
of Korean merchandises are now reaching overseas
customers through Wal-Mart stores around the
globe.
Wal-Mart Korea has played a leading role
in introducing ethical conduct of businesses
and practices to the local retail market.
Wal-Mart values and beliefs are highlighted
and demonstrated through ethical, transparent
and thrifty management practices. Based upon
company credo for " Respect for the Individual",
Wal-Mart Korea has successfully created a
most enjoyable working environment for its
associates.
Free and equal working relationships are shared
among all levels of associates, timely customer
service and fair and transparent partnership
with suppliers are key three factors that
enable Wal-Mart always take leading role in
continuously improving the local market environment.
Wal-Mart Korea strongly supports and endorses
career advancement of all associates, ensuring
fair and discrimination-free working environment
for each of them, regardless of gender, age
and educational background. Everyone will
be judged by their professionalism and dedication;
outstanding performers will enjoy opportunities
to grow with the company as a global retail
talent.
Wal-Mart Korea has already been recognized
for one of the best employer of handicapped
persons and was recently awarded a Plaque
of Appreciation from the National Committee
of Promoting Hiring the Challenged. Wal-Mart
Korea's effort to hire handicapped associates
also attracted positive attention from a national
media. Wal-Mart Korea will continuously offer
job opportunities for many talented but handicapped
associates and equal opportunities to develop
their career.
Wal-Mart Korea has offered a variety of
world-class merchandises to Korean customers
through state of the art global distribution
network technology. Wal-Mart's EDLP strategies
were already recognized by world economist
as the best way to achieve " Everyday
low inflation" in the region we operate.
Wal-Mart means Great Value.
Legacy of Wal-Mart founder Sam Walton's spirit
continues today in every customer service
at Wal-Mart Korea. He taught his store associates
to offer readily available 1 dollar from their
uniform to every unsatisfied customer. At
Wal-Mart, customers will always enjoy assortment
of quality goods, lowest price, convenient
parking and retailtainment that makes shopping
at Wal-Mart a different experience from its
competitors.
Wal-Mart Korea has participated in various
community involvement programs throughout
its 16 stores. At every Super Center, customers
will find special facilities for local residents
and associates join local community by organizing
environmental events or training programs.
Wal-Mart Korea also helps local schools, orphanages
and charity organizations through various
donation programs. Whenever a new store is
open, Wal-Mart Korea has made special donation
to a charitable orgnization designated by
the city.
Associates at Wal-Mart Korea's will have
a chance to continuously improve them selves
to equip themselves with a global talent.
Most advanced information and best practices
are shared among associates in Wal-Mart around
the world. The world-class training program
offered at Wal-Mart has continuously enhance
horizons of Wal-Mart Korea associates for
them to reach a next level of excellence,
to become leaders of the local retailer market.
Since Wal-Mart was founded in 1962, the
company has been enjoying continuously rapid
growth to become the world's largest retailer.
Today, Wal-Mart will not stop its growth in
the world market. Wal-Mart astonished the
world by achieving annual growth rate of 15%
and in five years from now we will become
twice as big company as it is now. Wal-Mart
Korea also has achieved 67% growth in 2002
over the last year. Wal-Mart associates are
part of this dynamic growth as we keep developing
the market.
Wal-Mart's phenomenal growth as the global
leader has motivated the local industry to
benchmark our successes. Our core business
strategies such as EDLP/EDLC and Customer
Services have been constantly benchmarked
and they have become industry standard. Our
Every Day Low Price has earned trust from
our customers and is also being followed by
many other local retailers. Wal-Mart's world-class
distribution system, computer networking and
training programs are another good example
of Wal-Mart benchmark impact in the market.